How can I improve my ROI?
Learn how to improve your recruitment return on investment.
1. Measure and track performance
The Reports App provides comprehensive analytics that you can use to measure the effectiveness of your ad campaigns. Review your dashboards to identify patterns and opportunities for optimization. Making data driven decisions will help maximize your ROI.
📺Unfamiliar with Reports App? Check out this video tour to get started >
2. Focus on strategic distribution
Strategic job distribution across a variety of sites typically yields better results than single-site posting. Try combining top sites with strategic niche sites based on your role. Sometimes it's cheaper to post to 3 sites strategically rather than posting 3 times to the same single site just to get the candidates you need.
👉 Add Programmatic to your cart in Marketplace. You'll get visibility across our network of 100+ job sites and our algorithms will auto-optimize for performance (aka we do the strategic work for you). Learn how >
3. Include salary information in your job postings
Including salary information in your job postings can significantly increase your applications and costs you nothing. Jobs with salary data increase conversions by up to 44%.
4. Optimize your job descriptions
Effective job descriptions can make all the difference when it comes to applicant conversion rates and making the best use of your recruitment budget. Take some time to review and update your job descriptions.
📋While you're at it, implement some of these tips for job posting SEO for AI search >
5. Consider specialized solutions
Taking a customized approach may sound like it costs more, but when you take the time to break down your costs and ROI, that's often not the case. At JobTarget, you have access to a Media Specialist that can review your goals and recommend specialized solutions to help you meet them.
From Google Ad campaigns to text campaigns and hiring event, they're truly experts in it all! Learn more about Media Services >
6. Learn how to calculate and evaluate your ROI
Learn how to measure and improve your recruitment return on investment by calculating costs, evaluating new hire value, and implementing strategies to optimize hiring processes. Your ROI isn't just about how much you spend on job ads. Getting the full picture of your costs and savings will help you justify budget with management.