Reports App - Video Overview
Frequently Asked Questions: Reports App
General Questions
Q: What is the Reports App? A: The Reports App is a tool available to all JobTarget customers that helps you make smarter, data-driven hiring decisions. It gives you access to performance and candidate data directly within your JobTarget dashboard.
Q: What tabs are available in the Reports App? A: All customers have access to the Performance and Candidates tabs. The Market+ and Competitors+ tabs are available if you take advantage of JobTarget360.
Q: What time period do the reports cover? A: All reports default to showing data from the last 90 days, but you can adjust the date range based on your needs.
Performance Tab
Q: What is in the Performance tab? A: The Performance tab contains three reports: Advertising, Job, and Media. Each displays similar data in different ways, and all can be filtered and adjusted as needed.
Advertising Report
Q: What does the Advertising report show? A: The Advertising report provides a comprehensive view of your job performance by date. It displays the number of postings, jobs, clicks or impressions, applications, and average conversion rate based on the filters you apply. You can keep it broad with just a date range, or narrow it down by job title, job ID, media or job board name, or division. Individual job metrics are also listed below the graph based on your filters.
Job Report
Q: What does the Job report show? A: The Job report bundles the traffic for all postings purchased for each requisition so you can evaluate performance at a job level. This is useful when comparing jobs created for different locations or job categorizations. Hover over each bar in the graph to see exact click or application numbers. You can also sort the columns in the chart below the graph by clicking the column name.
Media Report
Q: What does the Media report show? A: The Media report provides site-based information without listing individual jobs. It shows which sources or job boards are generating the most traffic for your postings, helping you understand which platforms are working best.
Candidates Tab
Q: What is in the Candidates tab? A: The Candidates tab shows where your candidates are coming from. Use the filters and search boxes to narrow your results. The location section breaks down where candidates are applying from, and you can sort by state, clicks, or other criteria.
Q: What additional data is available in the Candidates tab? A: Below the map, you will find two pie charts: one showing candidate language and another showing technology (device type). This data can be helpful for analyzing your application process based on how candidates are applying.
Market+ Report (JobTarget360)
Q: What is the Market+ report? A: The Market+ report is available to JobTarget360 customers. It provides recruitment market insights based on your filter combination. Your industry is automatically selected, but your Relationship Manager can update it if needed. Adding a job title focuses results on job-level performance within your industry. Adding a state surfaces regional job market trends.
Competitors+ Report (JobTarget360)
Q: What is the Competitors+ report? A: The Competitors+ report is available to JobTarget360 customers. It helps you position your company against competitors in your area based on wage information, average time to fill, title cluster or category, and other data. Your industry is automatically selected. Select a competitor company in the Company field, then add a state to drill down further. Use this data to adjust your job descriptions and stay competitive in the market.
Using the Reports
Q: Can I adjust the date range for the reports? A: Yes. All reports default to the last 90 days, but the date range can be adjusted at any time.
Q: How can I use these reports together to improve my hiring process? A: Reviewing all available reports together gives you a more complete picture of your recruitment performance. Use the data to determine which job boards work best for specific roles, where to focus geographic targeting, how candidates are engaging across devices, and how to adjust your strategy over time.
Q: Are there best practices for reviewing these reports? A: Regular review helps you spot trends and patterns in your recruitment data. Consider comparing performance across similar roles, tracking changes over time, and using the insights to refine your approach each hiring cycle.