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Programmatic+ User Guide

Learn how to navigate your Programmatic+ Dashboard to manage your job postings, budget, and reporting tools.

NOTE: This user guide is specific to Programmatic+ campaigns. For information on individual Programmatic postings purchased in the marketplace, see: Programmatic Dashboard (single postings) User Guide.


In This Guide...

What is Programmatic+?

JobTarget Programmatic is an algorithm-based product that helps by automating your advertising and using performance data to drive your jobs to the best-performing sites. 

Programmatic+ is a monthly Programmatic campaign, allowing for maximized flexibility. Programmatic+ is also included with JobTarget 360.

In  the Programmatic+ Dashboard, you can:

  • Post & Stop your jobs
  • Review Analytics and Reporting
  • View current and past campaign cycles
  • Manage your Programmatic+ Budget

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Programmatic+ Video Walkthrough

 

💡For more video resources, check out Jobtarget Academy!

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Accessing the Programmatic+ Dashboard

You can access the Programmatic+ Dashboard in one of three ways:

  • Click 'Programmatic+' in the JobTarget dashboard.
  • Click 'Programmatic+' in the top navigation bar.
  • If JobTarget is integrated with your ATS/HRIS, you may need to click the menu button in the upper right-hand corner, then click 'Programmatic+.' 

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How to Use Programmatic+

Posting and Stopping Jobs in your Programmatic Campaign

📣 Interested in having your jobs distributed to your Programmatic campaign automatically? Ask your relationship manager about an AutoPoster!

  1. Open your Programmatic+ Dashboard
  2. Scroll down to'Jobs With Activity This Cycle'.
    • Switch to the 'Available Jobs With No Activity' tab if the job you would like to post has not yet been advertised in the current cycle.
  3. Locate the job you would like to manage.

    • You can search by keyword or sort the 'Title' or 'Location' columns alphabetically for easier browsing.
  2. To advertise a currently unposted job, click 'Post Job.'

    • Note: After clicking 'post job,' it can take 24-48 hours for your Programmatic posting to go live on all sites. 
  3. To stop a currently active or paused job, click 'Stop Job.'

    • Note: After clicking 'Stop Job, ' it can take up to 72 hours for your posting to come down on all sites. Additional traffic may occur during this period.

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Reviewing Analytics and Reporting

  • Filters

At the top of the Programmatic Dashboard, you can filter your analytics and reporting by cycle, date range, and, if applicable, campaign.

Campaign The campaign field, which is visible if multiple campaigns are present on your account, allows you to select which campaign you want to view and manage.
Cycle Each campaign runs on a 30-day cycle. You can view the current and past cycles' performance in the drop-down menu.
Date Range If you would like to see performance within a specific date range, please select the calendar start dates and the end dates.
  • Overall Metrics

Jobs Advertised

  • The total number of jobs advertised during the selected cycle or date range.

  • The number of active or paused jobs will also be visible here.
Budget

  • The total budget for the selected cycle or time frame.
Current Spend

  • The total amount of budget spent so far in the selected cycle.

  • The average daily spend will also be visible here.
Remaining Budget
  • amount of budget leftover, if any, for the selected cycle.
Clicks

  • The total cumulative number of clicks across the selected cycle.
Apps

  • The total cumulative number of applications received across all selected cycles.
CPA

  • The average CPA (Cost Per Apply) across all selected cycles.
Conversion Rate

  • The Average conversion rate (click-to-apply ratio) for the selected cycles.

 

  • Daily Traffic

The Daily Traffic Graph shows the total spend, applications, and traffic for each day of the cycle(s) selected. Hovering over a specific date column on the graph will generate a popup outlining the detailed numbers for that date.

  • Active Jobs

Title

  • Clicking on the job title will open additional details relating to that jobs performance.

  • Underneath the job title, you will find the Req ID.
Location

  • The state and city associated with the Job ID.
Spend
  • The current amount of budget that has been spent for this
    job posting in this cycle.
Spend Target
Clicks

  • Total number of clicks the job received during the selected cycle.
Apps

  • Total number of applications received for the job during the selected cycle.
CPA

  • The average CPA on this job during the selected cycle.
Posting Status
  • Active:
    This job is live in your Programmatic ad campaign
  • Unposted: 
    This job is not currently live in your campaign
  • Expired: 
    This job is no longer accepting applications and is not active in your campaign
  • Paused:
    This job is not currently live in your campaign, and may go back to Active in the future.
  • In Progress:
    This job is in the process of going live.
Action

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Managing Your Budget


We know priorities and plans change. We provide options to manage your Programmatic+ budgets so your campaign is always firing at peak performance.

You can easily add a temporary budget for the current cycle, or update your monthly budget for future cycles.

  1. Open your Programmatic+ Dashboard.
  2. Click 'Add Budget' under the 'budget' display of the dashboard.
  3. Enter the new monthly budget you would like to set for your campaign.
  4. Enter the estimated monthly job volume.
  5. Choose whether this new monthly budget will apply to the current cycle, future cycles, or both.

    • Current Cycle... If selected, the new monthly budget will be immediately applied to the currently active cycle.
    • Future Cycles... If selected, the new monthly budget will continue to all future cycles. 
  6. Click 'Update Budget'.

📣 Need assistance managing your Programmatic+ budget? Contact your Relationship Manager for additional guidance and a personalized strategy to help get your jobs the best exposure and reach the most qualified candidates.

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Setting Spend Targets

A spend target is a soft cap that can be placed on a job. It tells Programmatic to stop a job if/when the spend target is met or exceeded. When the spend target is reached the job will be paused.

⚠️ NOTE: After a job is paused, it can take up to 48 hours to come down from all job sites. Additional spend may occur during that period.

To set or modify a spend target...

  1. Open the Programmatic+ Dashboard.
  2. Scroll down to your 'Jobs With Activity This Cycle' tab.
  3. Locate the job you would like to place a spend target on.
  4. In the Spend Target column, click 'No Target', or click on the existing value.
  5. Enter the target amount that you would like to set.
  6. Choose whether this new spend target will apply to the current cycle only, or the current and future cycles.
    • Current Cycle Only... If selected, the new spend target will apply only during the current cycle, and will be reverted once the cycle ends.
    • Current and Future Cycles... If selected, the new spend target will be set by on all future cycles.
  7. click 'Submit.'

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