Programmatic Campaign User Guide

Learn how to access your Programmatic Campaign and manage your job posts, budget, and reporting tools.

Advertising, managing, and tracking your job posts on various job sites can lead to a
lot of time wasted on manual tasks. Luckily, you've decided to advertise your jobs
using JobTarget Programmatic!

Programmatic helps by automating your advertising and using performance data to drive your jobs to the best performing sites.

Accessing the Programmatic Dashboard

If you're logging in to JobTarget directly, click on the Programmatic menu in the navigation bar or select Programmatic from your JobTarget dashboard. 

If you're accessing JobTarget through an integration with your ATS, payroll system, or other HR software, once you open JobTarget, locate the menu in the top right corner.  Clicking on that menu will display all of your JobTarget apps. Click on the Programmatic icon. 

Navigating the Programmatic Dashboard

In the dashboard, you will be able to add or remove jobs, monitor campaign performance, and adjust campaign budgets, all in one place.

Campaign: The campaign field allows you to select which campaign you want to view and manage.

Note: You may currently only have one campaign to select, depending on how your account is set up. Check with your Relationship Manager to make sure you see the correct number of campaigns

Cycle: Each campaign runs on a 30-day cycle. You can view the current and past cycles' performance in the drop-down menu.

Date range: If you would like to see performance within a specific date range, please select the calendar start dates and the end dates.

Campaign Analytics Defined

Understanding Your Active Jobs

Job Management 

A huge benefit of having a Programmatic Campaign is flexibility. You're not stuck in the 1:1 relationship of one job to one ad slot, and you aren't time-bound to keep your ad running and keep spending money if you feel you have enough applicants to fill your role.

For example, if one of your positions has been filled in 10 days, you can remove that job and add a new job posting to the campaign to make the most of your budget.

There are two tabs where you can manage your job postings for your Programmatic campaign.

Jobs with Activity This Cycle: This tab will have all the current or previously posted jobs within this cycle.

Depending on your Campaign set up you may see an Available Jobs with No Activity tab. If you have questions about why you do or do not see this tab, please contact your Relationship Manager.

Available Jobs with No Activity: This tab will store all jobs that have not been posted to this current Campaign cycle. You can select this tab if you would like to add a new job to your current Campaign cycle.

Getting Your Jobs Into Your Campaign

There are a few ways we can get your jobs into your Campaign. Your Relationship Manager can help you identify the best process to suit the way you want to work! The following are ways the jobs can be added to your Programmatic Campaign.

• ATS Integration: If you are using an ATS or HR system JobTarget is integrated with, you can add your jobs this way. Ask your Relationship Manager for instructions specific to your integration.
• Importer: The jobs will be imported into JobTarget, and you can then select which jobs you want to add to your Campaign. The importer can be set up to import your jobs from your career page to JobTarget and be available to post to your Programmatic Campaign.
• Autorouter: The autorouter will automatically route all jobs or specific jobs that meet the criteria that you and your Relationship Manager agreed on for your Programmatic Campaign.
• Tagging System: If you have an importer and you would like only to post select jobs to your Campaign, we can assign a specific tag to put in your job descriptions of those jobs. Jobs with that tag will be imported and added to your Campaign automatically.

If you have any questions about how your jobs are coming into your Programmatic Campaign, please reach out to your Relationship Manager to explore your options

The process for adding and removing jobs from your Campaign can vary based on how your jobs are being brought in, and your Campaign is set up. Reach out to your Relationship Manager if you have questions about this process.

Adding a Job

Click on the Available Jobs with No Activity tab. Find the job you want to add to your Campaign and click the "Post Job"  button next to that job. 

Removing a Job

To remove a job from your Campaign, click the stop job button   in the "Action" column next to that job. It can take about 24 hours for your job posting to be removed from all job sites and you may continue to see traffic for 72 hours or more after the job is stopped.

Managing Your Programmatic Budget

We know priorities and plans change. We provide options to manage your Programmatic budgets, so your Campaign is always firing at peak performance.

If you need assistance with managing your Programmatic budget, please reach out to your Relationship Manager for additional guidance and a personalized strategy to help get your jobs the best exposure to reach the most qualified candidates.

Adding More Budget

If you add more jobs to your Campaign, we always recommend adding more budget to accommodate the change. You also might want to add additional budget when hiring for a high-priority role to drive more traffic to that job.

To add more budget to your Campaign, click the menu in the top right corner of your Programmatic Dashboard. Select “Update Budget,” and you will be prompted to the "Update Budget" form, where you can set the new monthly budget for your current and future Programmatic cycles. Additionally, you can also update your job volume if there is an increase or decrease in the monthly average number of jobs you plan to post to your Campaign cycle.

New Monthly Budget: If you want to increase your monthly budget for this current cycle or future cycles, you will put the new budget in the "Enter New Monthly Budget" field.

New Job Volume: Enter the new total number of jobs you plan to have in your Campaign.

Increase Monthly Budget for:

• Current Cycle: Increase the budget for the current cycle only and the previous budget will resume for future cycles.
• Future Cycle: This option will maintain your new budget for all future cycles until JobTarget is notified otherwise.

Spend Targets

If you would like to take a more targeted approach to your Campaign, you can set spend targets on your job postings. Locate the spend target column for the job you want to set the target for and click on "no target" or click on the existing target to update it. You can then set a new target for this job and click the check mark to save.

Analytics & Reporting 

Your Programmatic Dashboard allows you to track job-seeker engagement analytics such as the number of clicks and applications generated from your job postings and cost analysis metrics such as cost-per-application.

Do you need a report to share with the team? No worries, you can use the reporting tool and download a chart, Excel spreadsheet, or CSV file to keep for your records.

Be sure to connect with your Relationship Manager if you have any questions about the data metrics, reporting tool, or how your jobs are performing.

Start by selecting the cycle or date range you want reporting for.

Then, to access the reporting tool, click on the menu to the top right of the performance chart in your dashboard.

Finally, select and click on the type of report you would like to download, and then your report will download to your computer.

Frequently Asked Questions

1. What is programmatic advertising? 
   Programmatic advertising is a fully automated solution used for real-time buying and selling of online advertising. Algorithms evaluates an ad campaign's performance and determine where they will be the most effective based on actual user purchasing behaviors and other data collection. With programmatic job advertising, the product you're advertising is your open role. 
2. What sites are included within JobTarget Programmatic? 
   60+ job sites are included in JobTarget Programmatic solutions. These job sites include popular job sites such as Indeed, LinkedIn, ZipRecruiter, Monster.com, and niche job sites.
3. What job sites are my jobs getting posted to?
   Our programmatic technology determines the best job sites to place your ads on based on performance. 
4. Why can't I find my jobs on a specific job site? 
   Unfortunately, we cannot guarantee that your job posting will stay live on a specific site. Programmatic automation advertises your job to sites with high job seeker engagement and removes your job from lesser-performing job sites. The programmatic algorithm moves your job from site to site to best optimize your budget and generate a diversified candidate pool.
5. Why did I see my job populated twice on specific site? 
   When you post your job posting to your career page or applicant tracking system, job site aggregators will pick up your job posting and post it to their job sites. These postings posted by job-site aggregators are usually free job postings. Programmatic advertising uses paid sponsored job postings to generate job seeker traffic.
6. Where can I find reporting analytics and performance data from my Programmatic Campaign? 
   The reporting analytics and performance data can be found within your applicant tracking system dashboard or by logging into your JobTarget account. You can always reach out to your Relationship Manager or support@jobtarget.com to help locate your analytics dashboard for your Programmatic Campaign.
7. How can I post my job with the location as remote in my Campaign?
   We require a city and state for all job postings, so you can set those values as "remote". You can also put "remote" in the job title and the job description to allow the job site algorithms to pick up remote searches on the job sites.  
8. What happens to any unspent budget at the end of a cycle? 
   Remaining budget will be rolled over to the next cycle. Learn more about Programmatic budgets here.
9. What happens if my budget is met before the end of a cycle? 
    If it's met before the end of the cycle, the cycle pauses. You will be able to add more budget to this current cycle by using the Update Budget action in your Programmatic dashboard. 
10. How long does it take for a job to be removed from the Programmatic job sites? Can I stop a job from being live at any time?
    Your job will be instantly removed from most sites, but it can take up to 24-48 hours for a job to be removed from every site in the Programmatic network. Please note that some sites take a few days to send performance and spending data back to JobTarget, which may result in small modifications to the total spend. 
11. I use JobTarget through an integration with my HR software - How often do jobs get pulled in? 
    New open roles will be imported within 24 hours. 
12. How do I edit a job?
    If you are using JobTarget through an integration with your HR software, you can simply edit the job in your system and the new changes will be imported to JobTarget and the Programmatic job sites within 24 hours. 
    If you access JobTarget directly, you can edit your job in Job Manager. See the Job Manager User Guide for more information.