What is the difference between sponsored and organic postings?
The key distinction between organic and sponsored job postings lies in their visibility and promotion. Organic postings are unsponsored advertisements with strictly chronological visibility that always appear below newer and sponsored postings.
Sponsored
- Sponsored postings are paid advertisements that guarantee increased promotion and visibility.
- Sponsored postings typically include prolonged exposure and higher placement in search results. For companies looking to maximize their job posting effectiveness, sponsored postings offer better visibility and reach.
Organic
- There is no guarantee of immediate visibility for organic job postings.
- Organic job postings are unsponsored advertisements with strictly chronological visibility that always appear below newer and sponsored postings.
- Organic postings rely on organic-based traffic and may not always be immediately visible on job sites.
- Organic postings can be a useful tool in online recruitment, but generally reach a smaller audience than sponsored posts.
While organic postings can be a useful tool in online recruitment, they typically have limited reach compared to their sponsored counterparts. Consider exploring alternative methods to boost the visibility of your job postings beyond organic options.
Sponsored vs. Organic Data Point
Conversion Efficiency: Paid traffic converts at a rate nearly 10x higher than organic traffic (41.5% vs. 4.3%).
Application Volume: Paid listings generate an average of 12.6 applications per job, compared to less than 0.2 for organic listings.
Traffic Efficiency: Each paid job posting attracts around 30 clicks, while organic listings only get 2–4 clicks on average.
Source: Summarized comparison between paid and organic sources in terms of total clicks, application, and average application per 1,000 clicks.