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      Reports App User Guide

      What is the Reports App?

      The Reports App is accessible to all customers and comprises four distinct reports designed to effectively summarize and analyze customer data. Below, we outline each report along with a concise explanation. It is essential to note that these reports may present varying data sets, even when the date ranges are the same.

      Here are the key sections to guide you:

      Report Types

      Each report focuses on a different aspect of performance and may display different data—even when using the same date range—based on how the information is collected and measured.

      Advertising Performance

      Daily traffic of jobs posted to external job sites is analyzed to help understand visibility and engagement patterns.

      • Understand how many people are seeing your jobs each day

      • Spot trends in job visibility over time

      • Monitor traffic spikes or drops after campaigns go live

      Job Performance

      Evaluate the performance of each job posting, enabling data-driven decisions to improve applicant attraction and conversion rates.

      • Evaluate how each job post is performing

      • Identify which jobs are receiving fewer clicks or applies

      • Adjust job content, targeting, or media based on performance

      Media Performance

      Assess the impact of different media sites and sources on job postings, ensuring optimized allocation of resources for maximum reach.

      • Compare job board performance side by side

      • Identify the most cost-effective sources for applicants

      • Decide where to focus future spend

      Candidate Analysis formerly, audience summary

      Detailed information about candidates is categorized by location, languages, and technology used, aiding in the effective tailoring of recruitment strategies.

      • See where your candidate audience is located

      • Understand the language candidates speak

      • Learn about the devices and browsers your candidates are using


      Navigating Reports
      • All reports have defaulted to a 90-day search
      • All reports can be exported to CSV or Excel
      • Click each header to sort the data as needed

      Steps for Search

      1. Navigate to Reports within your JobTarget dashboard in one of three ways
      2. Click the name of the report type you would like to use
      3. Set your search criteria based on the fields available for search
      4. Click the magnifying glass to generate the updated information